Brave Browser, the privacy-centric internet browser launched by the team behind Basic Attention Token (BAT), has released its first advertising platform that rewards users in cryptocurrency.
Brave’s new platform is designed to provide a better way for advertisers to profit from online marketing while also incentivizing users to click ads. The software, which is available for Windows, Mac, and Linux, reportedly rewards users with up to a 70 percent share of advertising revenue. Currently, it is only available in the UK, U.S, Canada, France, and Germany but will soon be released globally along with mobile app version for iOS and Android.
In addition to offering financial rewards for user interaction, the browser supports privacy and copyright infringement for content creators. Unlike traditional internet browser platforms, the Brave browser contains no tracking software that could be used to manipulate customers retail decisions. The Brave team has partnered with several advertising networks to build up a catalog of online ads for use within the platform.
A focus on user rights
The move is an important step in solving issues highlighted by high-profile data infringement cases like the 2017 “Cambridge Analytica-Facebook” data breach. Records of browsing habits and personal data have become tools that can easily be manipulated for unscrupulous political or societal means. With the new Brave browser, users regain psychological control over their online decisions rather than being treated simply as marketing products.
Brave Software CEO and former Mozilla founder Brendan Eich spoke of the launch: “With Brave Ads, we are launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention.”
In order to see ads, users need to actively opt-in to the Brave Rewards program, after which they can begin clicking pop-up advertisement links and start earning BAT tokens. Web publishers can also utilize the platform to charge users for access to premium content or reward users for engaging in promoted material.