The Zilliqa (ZIL) blockchain initiative has signed a five-year partnership with the Swedish esports organization Ninjas in Pyjamas (NIP). The company is famous for its involvement in high-profile eSports tournaments like Rainbow Six Siege (R6S) and Counter-Strike Global Offensive (CS:GO).
The Zilliqa partnership enables NIP to offer tokenized ‘digital’ experiences to its clients with added incentives and value-driven interactions. Known for its high performance and high security, Zilliqa was the obvious choice to support the new offering, with blockchain-based gaming becoming increasingly popular.
“During Covid-19, esports organizations were able to switch to online play and marketing initiatives relatively easily compared to traditional sports. But with the world finding its rhythm in a ‘new normal,’ we needed to consider: how could people remain engaged? Could they use their time online to earn and not just play? With blockchain-based gaming companies being infused with nearly half a billion dollars in the first half of 2021 alone, crypto seemed to have all the answers,” said Hicham Chahine, CEO of Ninjas in Pyjamas.
The news adds fuel to an already explosive cryptocurrency market that hit a record-high of 2.6 trillion dollars over the weekend. Leading cryptocurrency Bitcoin (BTC) is up 8% today and is coming increasingly close to a new all-time high (ATH) above $65,000. Zilliqa’s ZIL token has also enjoyed significant growth throughout 2021, increasing from around $0.02 in January to $0.10 today.
Matt Dyer, Head of Growth at Zilliqa said: “The physical and digital worlds are merging, and it has left no one behind. Esports is a great example of this. Over the past year, aficionados looking for new means of engagement realized how esports could be enjoyed as a remote social experience with peers.”
Ninjas in Pyjamas’ recently entered the massive Asian gaming market, catapulting onto the world stage and making it a world-leading eSports organization. It now aims to continue its expansion with investments into more diverse entertainment and media properties.